Wednesday 19 March 2008

Life Law No 5

According to Dr Phil, people do what works. At some level or the other we do things because they work, i.e we associate some kind of payoff to every behaviour, even negative ones. Some of the payoffs may not be easily identified, they may be unacknowledged, even denied, but they no doubt shape and control our behaviour.

So bottom line: find the payoff- manage or control the behaviour. Life is managed not cured.

Tuesday 18 March 2008

On the way to Somewhere

I have just finished reading Caroline Ahern's A Place Called Here, where the owner of missing person's agency goes missing herself. She find herself in a world where missing things and people inhabit and because she had chosen to have little connection with family and friends no one was unduly worried when she went missing. Except for a man whose brother she had promised to help find.

A good read, the book at the end says 'we all get lost once in a while, sometimes by choice
sometimes due to forces beyond our control.....But regardless, always we are found'

I think being found is a deliberate choice that we make, as did this character who refused to believe like the others living 'Here' that she should stay.

Hansel and Gretel left breadcrumbs so that they would be traced, so do we whether consciously or unconsciously. We drop off something of ourselves in the people we come in contact with so that one day when we have lost our way, they can find us and bring us back.

Monday 17 March 2008

Personal Branding

My understanding of branding is knowing who you are, what you stand for and to have something that others associate you with. This is the same for companies; the yellow M is all over the world and it signifies among other things happy meal and fast service.

Who do you say you are? That is the starting point before we talk about who others believe you to be.

Think about your personal brand today. Ask and answer the question; ' what do others associate me with?' Am I fun, great to be around or moody and really miserable? Am I someone who keeps their word, and has integrity or do I keep letting others down? Am I a good friend, a dedicated member of staff, a great boss?

What is my personal brand....?