My understanding of branding is knowing who you are, what you stand for and to have something that others associate you with. This is the same for companies; the yellow M is all over the world and it signifies among other things happy meal and fast service.
Who do you say you are? That is the starting point before we talk about who others believe you to be.
Think about your personal brand today. Ask and answer the question; ' what do others associate me with?' Am I fun, great to be around or moody and really miserable? Am I someone who keeps their word, and has integrity or do I keep letting others down? Am I a good friend, a dedicated member of staff, a great boss?
What is my personal brand....?
Monday 17 March 2008
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